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What’s Your Focus: Strength vs. Weakness

There are many different opinions about whether you should focus on your weakness or your strength.

Some people from some mindsets talk about building your weakness up so that you can be well rounded. I have seen this dozens of times in the sports industry. Where coaches tell their athletes to work on their weakness so the opponent can not take advantage of them during a game or a match.

On flip side, you may see many entrepreneurs and hear at business conferences that you should focus on your strength.

So why are there these conflicting views? What is so different between being an athlete who may focus on their weakness and a business person who is focusing on his strength.

In my personal opinion when it comes to athletics (let’s say tennis) you want to be well rounded in most instances so that your weakness doesn’t hurt you to the point of a loss. If you are not balanced, you need your strength or strong point to be that much stronger over your opponent to win your matches.

Often times with athletics you are on your own, so you need to cover many parts of the game. When you play on a team sport, then normally you have a strength and that is what your primary focus is. For example, a football player who is strictly a quarterback doesn’t usually train kicking field goals as much as the field goal kicker. It is at this point where your strength is what you want to focus on since you are working in a team to go for the same outcome.

When you work together in a team for the same goal, it is much easier to have specialization. In fact, it is better!

This is why when it comes to business, many of the leading entrepreneurs talk about focusing on your strength. It is because you are part of a team. Even if you are a solo-entrepreneur at the moment – eventually you will be on a team, hiring people, or working together with people. Without them, you will have very limited growth.

If you want your business to grow… be prepared to build your team. Each one of them will have their strengths just like you will. However for the being the business owner your strengths should be honed in and focused on the right things. My personal recommendation is connecting with customers, marketing, focusing on the products, or any other growth or money making tasks.

Forget tasks that are about cleaning, accounting, or inventory management. These are important tasks, but they manage your business and keep it running, but they don’t grow it.

Rather than working on your weakness and taking care of everything, it is best to find superstars or Jedi masters that can take care of the areas that you are not strong in. Find superstars where your weakness is their strength. It was one thing that Steve Jobs was very good at was finding the right people that could be part of the powerful team.

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